The first ideas related to addle started many years ago, and the site was also launched with a basic description of the system a while back.. but the basic concept was still way ahead of its time. Now, in the light of the “Fake News” fiasco, the time has become more “ready” – perhaps not yet ripe, but at least somewhat open for business.
Let’s start by zooming out and trying to explain the idea generally – from a “bird’s eye view”.
Fundamentally, it’s all about the interplay between two important concepts in the “information retrieval” (search) space: ads and adds.
It’s odd that some people sometimes seem to confuse these two – they seem much more like two completely different ball games. Yet some people also seem to see some interplay between the two, insofar as an ad may very well at some point lead to additional customers.
Nonetheless, the addle idea is also completely different – insofar as addle does not even use ads (or advertising). All of the content on an addle-based website is completely member-supported.
Therefore, addle websites are a completely new breed of media – enabled by some very significant economic shifts that have taken place in publishing (see e.g. “The Intention Economy“). Addle websites take an intermediate position between “traditional media” (also sometimes referred to as “traditional publishing”, including newspapers, radio, television and similar type of “mass media”), in which very few people create content for very many consumers and the very individual (or “personal”) website or blog. Think of the numbers as something like this:
mass media: created by very few for very many
individual site: created by one for relatively few (“friends”)
addle websites: managed by relatively few for moderately many